http://www.peerpr.com.au/blog Our views on all things corporate communications and media related Wed, 12 Nov 2008 05:13:03 +0000 http://backend.userland.com/rss092 en Like the collapse of the twin towers and the deaths of JFK or Princess Diana before, the presidential election of Barack Obama will likely forever be preceded by the question, ‘Where were you when you heard…’. This cataclysmic shift in American politics has dominated televisions, newspapers, radio and dinner table conversations ... http://www.peerpr.com.au/blog/in-the-news/presidents-politics-and-prose/ As they say ‘The world is your oyster’ and what a pearl to be completing this internship during my last semester of University. Throughout my PR degree I had always been told that work experience would provide the opportunity to experiment and pursue a career that matched my academic and ... http://www.peerpr.com.au/blog/public-relations/finding-the-pearl/ It’s a very easy admission - I am by no means an IT early adopter. If it were a foot race, I would clearly be back of the pack. But that said, I am a proud and regular Facebook user, collecting friends like blisters at the 10-kilometre mark. And I must ... http://www.peerpr.com.au/blog/public-relations/running-apace-with-the-social-web/ I went to a book reading/ Q & A session with author James Frey recently, which threw up some pretty interesting ideas on the media. Labelled by Time Magazine as ‘America’s Most Notorious Author’, Frey garnered international attention when it was revealed that his published memoir ‘A Million Little Pieces’ ... http://www.peerpr.com.au/blog/public-relations/truth-lies-and-the-new-york-times/ Is it just me or does anyone else visibly shudder when they see an AWOL apostrophe or poor punctuation? When I heard the president of the UK Spelling Society recently calling for us to adopt phonetic and SMS speech in everyday language, I did an involuntary body-pop of which Michael Jackson ... http://www.peerpr.com.au/blog/publicity/punctuate-or-perish/ I have a few favourite blogs that I check from time to time, one of these being social network strategist Laurel Papworth’s. I checked Laurel’s blog just yesterday, and was immediately drawn to a recent post showing images of Uluru, plastered with advertising boards. An hour later I opened the ... http://www.peerpr.com.au/blog/public-relations/tried-and-tested-and-sure-to-make-a-good-news-story/ A tiny blurb in the Daily Telegraph a few weeks ago confirmed that the urban myth ‘six degrees of separation’ is almost statistically spot on. Microsoft analysts determined that 6.6 relationships linked every person on this planet. I am actually linked to more than 30 million people, but not through an ... http://www.peerpr.com.au/blog/public-relations/the-roar-of-youtube/ The plight of baby humpback whale Colin, stranded in a Sydney waterway, captured the heart of the Australian public last week and generated a media frenzy - print, TV, radio, online, blogs and more. Within days you could even visit a special Colin website featuring musical youtube tributes, a petition ... http://www.peerpr.com.au/blog/in-the-news/whale-of-a-story/ Came away very impressed with Sandy Olsen, the Director of Corporate Communications at Carnival Australia who spoke at a recent IABC lunch in Sydney. Sandy took up this newly created position at the world’s number one cruise operator in March 2007 with three weeks of the Dianne Brimble inquest to run. She ... http://www.peerpr.com.au/blog/crisis-communications/its-a-tough-job-but-someone-has-to-do-it/